Perhaps you have known that to “win” in business, we must be great in at least one point. It could be in the form of cost leadership, but sometimes it is difficult to press our expenses in order to have a great outcome. So, another option would be, to be different. But, how can we be different?
A couple of weeks ago, I found a very interesting concept of a product when a white box with the word WOW on it was delivered to me. It was actually a box of Kotex Luxe! Yes, the feminine pads. What’s so innovative about a pad?
You know, all pads have been only have white as the colour. This one is entirely different! The pads came in a variety of colours:
In my opinion, it is such an interesting idea and concept. I mean, who would have thought about having a colourful, patterned pads? Some people might think that it would be useless because no one will see the colours anyway. But hey, there are underwear designers out there although only us can see our underwear! :P The designs actually reflect our personality. Which is why, Kotex has made a personality test to help us choose which design should we purchase. I went through the test here and had the Beach Babe result! Yay! This is the result:
Why only white when life can be much, much, much, more colourful and full of ideas? And hey, what’s your innovative idea? Share with others, including me!
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